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You have probably see this a lot on the internet. A website refuses to load, returning a warning like “website is not available” or “URL was not found on this server” error. Or your website hangs, never loading completely. Or maybe you’ve been frustrated when trying to get access to a local application server, making you wonder what the problem might be. The question then becomes whether the load issue is with the network connection or the hosting server or something else.
When that occurs, its called DNS Downtime. DNS Downtime refers to the period of time a website cannot be reached or is unavailable online enough that it prevents website visitors or end users from viewing a content or completing a task. The DNS downtime could lead to angry customers, lost sales, and bad branding.
Although companies often take every precaution to prevent getting this downtime, but the threat of server downtime is difficult to fully eliminate. With even a few minutes of downtime likely to cost dearly in terms of lost productivity, opportunity or have lasting consequences, it is important to make sure that your server is always online 99% of the time.
For some small businesses, downtime is a minor inconvenience, but for others, it can cause serious disruptions that can have lasting negative consequences.
So what exactly are the most common causes of server downtime?
1. Server Issues
Hosting your website on a Cheap hosting server can cause server disruptions if there is a server surge that is more than your server space can handle. This can result in your site crashing. If you pay for a shared hosting service, then your site will be hosted on a server shared with other websites. The lean resources provided to you might not be enough for your website. Also, all web hosting companies sometimes need to undertake some maintenance on their servers and this can also cause server downtime.
2. Security Threats
Some security threats or server attack can directly affect the performance of your website and even cause an outage. These could include DDoS attack, Software vulnerabilities, Third-party integrations and others.
3. CMS Theme and Plugin Incompatibilities
If you are like most webmasters, you are probably using a CMS or a content management system software like WordPress, Wix, Drupal, or Joomla, to create your website. Although content management systems give you lots of control and flexibility over your website, they do come with their own set of problems like plugin incompatibitlity or theme issues that could cause website downtime.
4. DNS Issues
Domain Name Servers (DNS) refers to a network of servers that translate domain names into IP addresses, so web browsers can connect to the servers. Using a reliable DNS hosting provider should always be a priority, as poor DNS service can affect load time, website speed, security, and uptime.
5. Human Errors
Errors in DNS configuration can cause DNS downtime. It can be a human mistake, like badly addressing caused by misspelling the IP address or domain name, script error, wrong firewall configuration, etc. Some times, downtime could be bacause of human errors as a piece of code can at best disrupt a website’s performance. A simple mistake written into thousands of lines of code can cause a server downtime.
6. Problems in Data Center
The cloud hosting equipment resides in multiple data centers. These centers can have problems like equipment failure, software failure, long-lasting electricity outages, natural disasters affecting the area, fire, power outages or other problems.
Search engine bots like Google crawlers index your website by crawling into your website web pages. What happens when your website welcomes it with an internal server error, probably a 500 internal error response? The web crawler tries to reach your website throughout the day to check if it is up again. Meanwhile, your website might experience a temporary drop in Google search result rankings if it consistently see the internal servers.
A study by Moz found that continuos 500 internal server errors caused tracked keywords to plummet in search results, often dropping out of the top 20. The affected web pages eventually received fewer crawls per day, suggesting that Google bots visits the pages less frequently, the more often it is served a server error. This means that the damage done by DNS downtime increases exponentially the longer the period of downtime lasts until Google completely drops your website off from its search index.
Google also addresses the issue of how to deal with planned downtime and Effects of downtime on SEO.
The most obvious impact of DNS downtime is it keeps your potential customers from using your website. Not only does it affect the your traffic, but every time a visitor clicks away from your website, the website bounce rate increases. A negative bounce rate will again lower your website rank in the search index. One bad thing leading to another, eventually loss of revenue.
An event that causes downtime to your server and website, whether it is a direct impact to your traffic, rankings and sales, carries a huge cost. Costs may be damage to your brand or profits, resulting in a lower reputation for potential and current customers. These are some effects of a prolonged or repeated server downtime.
1. Bad Reputation. Prolong downtime could tarnish your company’s reputation if it persists. If your website is experiencing persistent downtime, then your staff won’t be able to provide positive experiences to customers. This lead to a bad user experience and consumer confidence goes down.
2. Reduced Traffic. When your site is experiencing issues or is offline, this has a direct impact on the people visiting your website pages. Any issue resulting in your site not loading properly, or loading at all, is going to dissuade visitors from waiting or ever coming back.
3. Loss of Customers: Of course reduced web traffic and bad reputation leads to losing your current customers and not gaining much.
4. Revenue Loss: The most profound issue of your website being inaccessible is the loss of sales and revenue generation. Issues accessing your website, even if it simply loads a bit more slowly, can have a direct effect on sales. A 2019 IBM study found that unplanned downtime costs $9,000 per minute. This shows just how devastating even the shortest server failures can be. It therefore pays to be prepared and ensure that your servers are always fully functioning.
You need to Learn about your website status, why you and others are unable to connect to your website. To help you out, there is a way to check if a website is down. You can use any Server Status Checker Tool. Server Status Checker Tool is a helpful online website checker tool that will inform you whether your website is working or not in real-time.
One of the best Server Status Checker Tool is the SEOCentralTools Server Status Checker Tool. SEOCentralTools Server Status Checker is a free SEO tool used to check current website online or offline status, see if your server is down or not and analyze your web server's response time with bulk HTTP code check.. The Server Status Checker is part of our robust 100% free online SEO tools.
All you need to do is follow the steps below for a quick check:
1. Visit SEOcentralTools.com and go to the Server Status Checker Tool Page.
2. Enter the URL of your website address in the search field and press the Check button. (You can enter multiple website at the same time and check their server status).
3. SEOcentralTools Server Status Checker Tool will show whether your website is online or not.
This is what you will see if your website is up:
If its down, this is what you see
If you entered multiple website, this what what you see
It is important to check your server status at all times so you can fix it with your hosting company or at least let them find out what to do to get it fixed.
We do recommend a free online website checker SEO analysis tool that offers complete access to the best-in-class proprietary metrics including PageSpeed Insights, Traffic rank, Keyword consistency, Text/HTML Ratio, Keyword Difficulty, Link analysis and more. Uncover technical SEO issues on your website wth this tool and get a get a fully custom, beautiful PDF reports with recommended improvements and fixes.