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One of the most important elements in SEO is building backlinks, or getting links from other websites that point to your website. Search engines like Google sees these backlinks as a vote of confidence and a sign of your website’s quality and authority. The more links you get from other domains, the higher your website will be in the SERPs.
This means that building backlinks is essential for SEO, and doing so effectively requires a strong understanding of your existing backlinks and information about your competitors’ backlinks.
Backlink analysis refers to the process of assessing all inbound links to your website with the goal of evaluating their effects on your ranking in search engines. Inbound links are the backlinks pointing from other websites to your website. The objective of the website backlink analysis is to establish and understand the current quality of the domains and links that point towards your websites.
You should do it regularly to ensure everything is in order, but you also do it when you notice something is wrong.
Of course, backlinks aren’t the only factor contributing to your success in the search engine ankings, but Google has stated time and time again that it is one of a top-two ranking factors.
Search engines view quality backlinks as indications of a website's authority. The implication is that proper link analysis is essential in any backlink building effort. The quality of each individual link matters, which is why proper analysis is important. When done regularly, it will enhance your chances of ranking on your choice keywords.
A backlink analysis will also show you how your website measures up against your competitors. It simply means you research their linking building strategy and overthrow it. This is known as competitor backlinking. You will gain some insight into what link strategies your competitors are using and what you could implement in your own SEO process.
Lastly, it's a chance to find new growth opportunities that you haven't yet explored. In assessing backlink profiles, you will able to learn more about the steps that need to take in the future when creating further backlinks.
To find domains linking to your site, you will need to use an SEO tool. You don’t have to manually search for backlinks pointing to your site. An SEO Backlink Analyzer tool will make this process efficient and fast.
There are numerous SEO-focused tools available to help. Some of the most popular ones on the market include: Ahrefs, SEMrush, Moz, Majestic SEO, SEO Spyglass etc. These are the industry-leaders when it comes to SEO software and backlink analysis assistance, but they are very expensive tools. If you are a beginner and just building up your backlinks, you dont have to spend $100+a month on paid SEO tools.
The price range for some of these tools can vary greatly between them and which one is best for you depends on the amount of time you plan to use on SEO, and which features you are interested in. For example Moz costs from $99/month while SEMRush costs from $99.95/month.
Thankfully, there are free Backlink Analysis tools that can do the job well enough. SEO Central Tools Backlink Analyzer is a free SEO tool that helps to analyze your website overall link profile and determine the ratio between inner links and outgoing links for any domain for SEO performance. The Link Analyzer Tool is part of our robust free online SEO tools.
SEOCentralTools provides you with a full backlink analysis of your backlinks. It’s one of the best free backlink analyzer tools on the internet, and it has lots of powerful tools to let you analyze backlinks.
You can see the Total Links, Internal and External Links, Linking and linked pages, Dofollow and nofollow attributes and the Linking URLs.
To analyze your website backlinks or your competitors', check out Website Link Analyzer Tool from SEOCentralTools.com. SEOCentralTools Website Link Analyzer Tool is very easy to use. As said before, it can give you full details about the total number of links and the details about the inbound and outbound links.
All you need to do is follow the steps below for a quick check:
1. Visit SEOCentralTools.com and go to the Web Page Size Checker Tool Page.
2. Enter your website URL or that of your competition and press the Check button.
3. SEOCentralTools will show you the total number of links and the details about the inbound and outbound links.
This is what you will see if the website is up:
Click on submit and the tool will search your website for all the total links and give you the details about each link.
You can put these details to use and improve on your own SEO strategy.
We do recommend a free online SEO checker tool that offers complete access to the best-in-class proprietary metrics including PageSpeed Insights, Traffic rank, Keyword consistency, Text/HTML Ratio, Keyword Difficulty, Link analysis and more. Uncover technical SEO issues on your website wth this tool and get a get a fully custom, beautiful PDF reports with recommended improvements and fixes.